Atsumaru
Brand Strategy
Packaging
CMF
3D Design
Atsumaru is a premium matcha brand dedicated to providing the authentic taste and exceptional health benefits of traditional Japanese matcha to connoisseurs worldwide. With leaves sourced from renowned regions across Japan, Atsumaru captures the true spirit of Japanese tea culture.
Atsumaru celebrates Japanese tea culture with premium matcha crafted from leaves sourced across Japan’s finest regions. Delivering authentic taste and vibrant health benefits, perfect for a calming ritual, an energizing boost, or sharing enjoyable moments with others.
At Atsumaru, our palette celebrates Japan's diverse beauty: from the lush tea fields and vibrant festivals to the warm citrus groves and traditional craftsmanship. It captures the serene fog of historic sites, inviting you to experience and enjoy tea together, reflecting Japan’s rich cultural and natural landscapes.
LUSH GREEN
HEX: #9EB742
RGB: 158, 183, 66
CMYK: 0, 1, 5, 0
PANTONE: 1-9 C
SCARLET RED
HEX: #47BF9F
RGB: 71, 191, 159
CMYK: 63, 0, 17, 25
PANTONE: 338-U
YUZU YELLOW
HEX: #FFDE55
RGB: 255, 219, 82
CMYK: 0,14, 68, 0
PANTONE: 114-U
CRIMSON ORANGE
HEX: #FFFAF0
RGB: 255, 250, 240
CMYK: 0, 1, 5, 0
PANTONE: 1-9 C
AMBER BROWN
HEX: #47BF9F
RGB: 71, 191, 159
CMYK: 63, 0, 17, 25
PANTONE: 338-U
MIST GREY
HEX: #FFDE55
RGB: 255, 219, 82
CMYK: 0,14, 68, 0
PANTONE: 114-U
Atsumaru’s wordmark features a modified Contralto typeface, complemented by Franklin Gothic ATF for subtext, Ropa Mix Pro for headers, and Aktic Grotesk CD for body copy. This typography selection reflects the brand’s blend of traditional Japanese elegance and modern design
CONTRALTO
FRANKLIN GOTHIC ATF
ROPA MIX
AKTIC GROTESK CD
The Atsumaru logomark draws inspiration from the iconic red torii gates found throughout Japan, symbolizing the act of gathering and welcoming. The design integrates a contrasting green accent, highlighting the vibrant energy of the brand while maintaining a connection to the lush landscapes of Japan. This combination of red and green reflects both tradition and vitality, embodying Atsumaru's commitment to bringing people together through the art of tea.
Atsumaru’s packaging blends Japanese elegance with modern design. Their aluminum tea cans, wrapped in durable PETG labels, offer a sleek, contemporary look. The boxes, with embossed cardstock and spot varnish details, reflect the meticulous craftsmanship and attention to detail of traditional Japanese art, making every tea moment feel special and thoughtfully crafted.
REGENERATIVE COTTON
A soft skin friendly texture that is chemical and GMO free. This is used as filling between the base and lining for UNISON's modular clothing.
ECONYL
A high performance recyled nylon that is durable and flexible. Made through a closed loop process, it is used as a perfect material as the base of UNISON's modular clothing.
REPREVE
A versatile material that is recycled from consumer waste and plastic containing soft and durable properties. This functional material is used for different attachments in UNISON's modular clothing line.
SYMPATEX
A breathable and waterproof membrane that is part of a closed loop. This allows UNISON's modular clothing to combine Econyl and Repreve seamlessly.
Shizouka is a region known to be the largest green tea producer in Japan. The region is known for its unique climate and geography that allows the tea leaves to grow at a high quality. In this region lies Mt. Fuji giving the soil full of minerals. Gyokuro is a special type of green tea where the leaves are shaded from the sun for around 20 days allowing it to give a rich and bitter flavor.
Kagoshima is located in the southern part of Japan and is know for its growing popularity in tea culture. The region is enriched with minerals from its volcanic geography. Sencha is the most common and popular form of green, where tea leaves a processed in hot water. This allows the tea to have a soothing and sweet taste.
Kyoto Uji is Japan’s oldest green tea region with a deep history and understanding. The region is known for its misty and subtropical climate allowing for high quality green tea leaves to be grown. Matcha is process where the tea leaves are broken up into powder, which allows for a creamy and sweet taste.
Kyoto Uji is Japan’s oldest green tea region with a deep history and understanding. The region is known for its misty and subtropical climate allowing for high quality green tea leaves to be grown. Matcha is process where the tea leaves are broken up into powder, which allows for a creamy and sweet taste.
